How to make an effective sale

If you are employed, whether in the fields of marketing or sales, one of the vital components to succeed is to have the ability to make an effective sales pitch. Sales Squares are designed to persuade people to buy a service or product.

Steps to follow:

1.Be quick. In presenting something, it helps to be concise, since you generally don”t always have a lot of time available. People often have little attention span and if their interest is not captured within a certain period of time, it ends up being discarded. Try to make your speech up to about 225 words maximum. These are often known as “elevator fields,” as they should last almost as long as an average elevator ride.

2.Show them the benefits. Modesty never pays when you are trying to promote something. Tell them things that excite and fascinate about your product or service (for example: It is energy efficient and requires very little money to function). Talk about how you think the product or service will be lucrative, all of your first followers and how it is superior to your competitors.

3.Focus your pitch. It is important to be very specific about the details. Don”t be lazy, since you could just end up confusing people. Define exactly what your product or service can do. If you are offering a massage chair, for example, don”t just say it will relax you. Indicate exactly what you can do from the back and the muscles that will work.

4.Be aware of your audience. The public is key when it comes to sales and marketing. Without an audience, none of those things exist. Think that you are the address of this information, as well as what type of information is of interest to you. If you are speaking to senior middle-aged marketing executives, consider what might spark your interest and what kind of goals they might have. For example, they can find products aimed at high school students, since they are likely to have children in that age range.

5.Be difficult. Avoid using loose vocabulary. Show confidence. Avoid the start of sentences with phrases like “I believe that …” Instead, assert yourself and say “I know that …” Avoid eroding your credibility by sounding sure of what you are trying to promote.

6.Rehearse your presentation. Do not enter your blind sales presentation. Practice your delivery, from the tone of your voice to the expressions and hand gestures. Rehearse the pitch in front of your friends for advice, or practice alone in front of a mirror to get a glimpse of what the audience will see. Also be sure to keep your practice within the desired time frame. If you have been assigned only two minutes, practice staying within that time.


  • Keep the mood in moderation, with sales arguments. If you make a joke without grace and nobody laughs, you may face an awkward moment, especially when you are already pressed for time with fast-paced sales arguments.
  • Use accessories sparingly. As you want to avoid being too effective in your sales speech, keep support to a minimum.

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