Axes of Transformation in the Company

What does transformation really mean? And more specifically, what do we understand by Axes of Transformation in the Company? Well, it could be defined as the process of completely changing.

The concept of organization-wide transformation is especially attractive in many large and well-established organizations today. This is because it promises what most people want the most: streamlined processes that lead to better results. But like most great promises, expectation and reality are often twisted.

What do you need?

Go digital

New technology is a way to modernize an organization”s product or services. This happens across all public-facing channels (websites, email, and social media, mobile). However, we also see this happening internally, as companies replace legacy systems and infrastructures with new technologies. Of course, a digital transformation requires hiring the right people – those who understand how to use technology to drive innovation. This means identifying new product opportunities, rethinking or recreating existing products, and making the right technology investments to make all of this possible.

Find the solution

Transforming a solution means rethinking the way products are built, packaged, and sold to make it easier for customers to do business. It is a shift away from selling capabilities and characteristics, focusing instead on selling the value or outcome of the product. Product teams need to think deeply about what customers want today, not how specific products have been built or sold in the past. This is particularly important in organizations with extensive product catalogs that have been built over decades through a series of acquisitions.

Find the data

Data intelligence drives more informed decisions and enables companies to respond to customer needs more quickly. A data transformation begins with analyzing customer behavior and preferences, then testing to find out what they want, and finally measuring the results. Sometimes it then means selling that technology back to the customer. Companies going through this type of transformation need an infrastructure that brings together the key systems (product, marketing, finance, etc.) to inform all aspects of the customer experience.


  1. Develop a vision and share it.

The digital transformation, by their very way of being, be as complex as the business itself. Business processes can span a range of initiatives. You need the business to support you. To achieve this you will need a clear vision, the context of your thinking, and a simple way to share and communicate this. Everyone in the business needs to be taken on the journey and involved every step of the way.

  1. Define a roadmap.

A vision is powerful and moving, but to deliver and maintain trust, a roadmap is essential. The roadmap will also allow stakeholders to inform you of the impact on their business areas and identify blockers. Always understand what needs to be tracked, and create a culture of continuous measurement.

  1. Get IT involved from the start

Even if the plan doesn”t lean toward digital transformation, it can likely have an impact on IT, technology foundations, and other systems. The impact of capital expenditures can be large and must be considered early on to avoid derailing progress. Also define what success looks like in the beginning and get your stakeholders to buy into it.

  1. Don”t Believe Everything Customers Tell You.

Research is critical to successful transformation and development of customer-centric solutions. However, unconscious behaviors provide a true indication of the clients” motivations and drivers. Consider hiring psychologists for this to get to the core of understanding how clients and users change every day and the need to be agile enough to respond to them. One of the biggest challenges is working in step with digital mammoths like Facebook, Google, and Amazon, who release new products and features every day to meet customer demands.

  1. Not everything is digital

Even in digital transformation strategies, digital is only part of the solution. There are many other dependencies and considerations depending on the nature of the business, including manufacturing, customer service, employees, and distribution. The transformation is usually global in nature, so it may be necessary to provide cultural and linguistic training, for example to make customer service aware of regional and cultural differences in order to interact with customers more fluid.


It is important that you avoid making the most mistakes when trying to implement a transformation in the company. Avoid the following:

  • Make changes just to want a change: Sometimes companies fall so in love with the new that they unnecessarily change what they already have that it works well. A company with a reliable legacy system, for example, could benefit more from effective integration than from a total replacement.
  • Focus on technology rather than desired results: Having the “latest and greatest” technology is nice. However, it is not always exactly what is needed, and if it does not provide the required benefits, user confusion or disenchantment can backfire. It is also a mistake to assume that just because the competition adopted a certain technology, the same solution is universally ideal. By focusing on results first, it makes it easier for you to choose the exact mix of technologies necessary to achieve those results.
  • Refuse to make changes when necessary: ​​Although there are some companies that go overboard with radical changes, there are also some organizations that refuse to make changes when necessary. Transforming your company may require changes in workflows, renewal of processes or adjustment of the brand image. Businesses must evolve to meet the demands of this ever-evolving market.

Transformation is a process with multiple connected milestones and cannot happen overnight. To be successful in creating new experiences requires a change in skills, and the adoption of a collaborative culture, in which people pool ideas and share knowledge. The companies that are most likely to succeed in transformation are those that are open-minded and willing to take risks. It is important to bear in mind that this is always necessary if you want to stay in the fight with the competition, since everyone is always looking for the best way to transform, to evolve their processes and the company in general.

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